Cole opens Born Sinner saying “Sometimes I brag like Hov, sometimes i’m real like Pac”, which sets a precedent for what we should expect from the album. It’d be like, ‘Oh and J.Cole dropped too, a week later’.” Yeezus ended up selling approximately 30,000 copies more than Cole’s Born Sinner for an artist who would not consider himself a household name in the music industry, that’s certainly not a bad feat. He also addressed the change in release date in a Billboard interview, saying “I worked too hard to come a week later after Kanye West drops an amazing album. He pushed back the release of Born Sinner to coincide with Kanye’s release of Yeezus, something addressed in ”Forbidden Fruit”. He isn’t just competing with his peers, but also his elders, notably Kanye West. For Cole it was thus important to deliver an album that cemented his position at the top. There are a lot of new artists pushing out a lot of high caliber work, with two of the most successful being Kendrick Lamar and A$AP Rocky. Cole presents a self confident man who believes he’s a front runner in the hip-hop game.
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